KSI, born Olajide Olayinka Williams Olatunji, is a British YouTuber, rapper, boxer, and entrepreneur who has become one of the most influential figures in entertainment today. He initially rose to fame through his YouTube channel, where he posted videos related to gaming, particularly FIFA, but later expanded his content to include music, vlogs, and boxing. KSI’s versatility has allowed him to build a multi-faceted career, excelling in music, sports, and business.
As of 2024, KSI’s net worth is estimated to be $35 million, a fortune amassed through his YouTube career, music, boxing matches, and various business ventures. This article delves into KSI’s net worth, his career journey, personal life, and rise as a global star.
KSI’s Net Worth in 2024
KSI’s net worth in 2024 is estimated to be $35 million, with the majority of his wealth coming from YouTube revenue, music sales, endorsements, boxing matches, and investments, including his co-founding of the sports drink brand Prime Hydration with fellow YouTuber Logan Paul.
Detailed Net Worth Breakdown
| Source of Income | Estimated Earnings (2024) |
| YouTube Revenue | $10 million |
| Music Career (Albums, Tours, Streaming) | $8 million |
| Boxing Matches (PPV, Sponsorships) | $7 million |
| Prime Hydration (Co-founder) | $5 million |
| Endorsements and Sponsorships | $3 million |
| Total Net Worth | $35 million |
KSI’s Early Life and Career
Early Life
KSI was born Olajide Olayinka Williams Olatunji on June 19, 1993, in Watford, England. He comes from a Nigerian family, and his parents, Jide Olatunji and Yinka Olatunji, have always been supportive of his creative endeavors. He has a younger brother, Deji Olatunji, who is also a YouTuber and influencer.
KSI attended the Berkhamsted School, but he decided to pursue a career on YouTube instead of continuing with formal education. This decision paid off as he quickly gained popularity for his gaming videos, particularly those focused on the FIFA video game series.
Rise to Fame on YouTube
KSI first gained attention on YouTube in the early 2010s for his FIFA gameplay videos. His hilarious commentary and engaging personality resonated with a large audience, and he became one of the most subscribed gaming YouTubers. Over time, KSI expanded his content to include comedy skits, vlogs, and collaborations with other influencers.
KSI’s YouTube success has been pivotal in launching his music career and branching into the boxing world, allowing him to diversify his income streams and grow his brand.
KSI’s Personal Information Overview
| Personal Information | Details |
| Full Name | Olajide Olayinka Williams Olatunji |
| Date of Birth | June 19, 1993 |
| Age | 31 years old (as of 2024) |
| Birthplace | Watford, England |
| Profession | YouTuber, Rapper, Boxer, Entrepreneur |
| Nationality | British |
| Marital Status | Single |
| Children | None |
| Height | 6 feet (183 cm) |
| Weight | 90 kg (198 lbs) |
KSI’s Family Life
Relationship with Deji Olatunji
KSI’s younger brother, Deji Olatunji, is also a well-known YouTuber. The two brothers have had a complicated relationship, often making headlines for their public spats. However, they have also collaborated on several videos over the years, and their sibling rivalry has been a topic of interest for many of their fans. Despite some ups and downs, they remain supportive of each other’s careers.
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Parents and Family Support
KSI’s parents, Jide and Yinka Olatunji, have played a significant role in supporting his rise to fame. His family has appeared in several of his YouTube videos, and their involvement has been part of KSI’s unique appeal as a relatable and down-to-earth figure, despite his global success.
| Family Member | Details |
| Father | Jide Olatunji |
| Mother | Yinka Olatunji |
| Siblings | Deji Olatunji |
KSI’s Career Achievements and Ventures
YouTube Success and Diversification
KSI has been one of the most successful YouTubers in the world, with over 24 million subscribers as of 2024. While his initial content focused on gaming, KSI quickly evolved his channel to include a variety of content, from comedic skits to music videos and boxing-related content. His channel’s diversity has helped him maintain relevance and grow his audience beyond the gaming community.
Music Career
KSI’s success on YouTube allowed him to launch a music career, and he has since become a recognized rapper. His debut studio album, “Dissimulation” (2020), received critical acclaim and charted well in the UK. His second album, “All Over the Place” (2021), solidified his position in the music industry, reaching #1 on the UK Albums Chart.
KSI has collaborated with several major artists, including Rick Ross, Lil Baby, and Anne-Marie. His music videos frequently rack up millions of views, further contributing to his net worth.
| Albums | Chart Positions |
| Dissimulation (2020) | UK Albums Chart: #2 |
| All Over the Place (2021) | UK Albums Chart: #1 |
| Notable Collaborations | Rick Ross, Lil Baby, Anne-Marie |
Boxing Matches
KSI is also known for his boxing career, having participated in several high-profile matches that generated significant pay-per-view revenue. His boxing career began in 2018 when he fought fellow YouTuber Joe Weller, which he won. KSI’s most famous boxing rivalry is with Logan Paul, another prominent YouTuber. The pair fought twice, with their second match in 2019 being a professional bout that drew millions of viewers worldwide.
KSI’s success in the ring has not only boosted his net worth but also expanded his audience beyond YouTube and music.
| Boxing Matches | Outcome |
| KSI vs. Joe Weller (2018) | Win (3rd round TKO) |
| KSI vs. Logan Paul (2018) | Draw (Amateur) |
| KSI vs. Logan Paul (2019) | Win (Split Decision) |
Prime Hydration
In 2022, KSI co-founded Prime Hydration, a sports drink brand, alongside his former boxing rival Logan Paul. The drink quickly gained popularity, thanks to the massive fan bases of both YouTubers, and it is sold in major retailers worldwide. Prime Hydration has become a major success, contributing significantly to KSI’s wealth in recent years.
KSI’s Physical Appearance
KSI is known for his athletic build, which he developed further through his boxing training. His tall stature and muscular physique are key components of his presence in the boxing ring and have also played a role in his successful transition from YouTuber to professional boxer.
| Attribute | Details |
| Height | 6 feet (183 cm) |
| Weight | 90 kg (198 lbs) |
| Hair Color | Black |
| Eye Color | Dark Brown |
FAQs About KSI
What is KSI’s net worth in 2024?
KSI’s net worth in 2024 is estimated to be $35 million, accumulated through his YouTube career, music, boxing matches, and business ventures such as Prime Hydration.
How did KSI become famous?
KSI became famous through his YouTube channel, where he initially posted FIFA gameplay videos before expanding into comedy, music, and boxing content.
What are KSI’s most famous boxing matches?
KSI’s most famous boxing matches include his two bouts with Logan Paul in 2018 and 2019, with the latter being a professional match that KSI won by split decision.
What business ventures is KSI involved in?
KSI is involved in several business ventures, including co-founding Prime Hydration, a sports drink brand, with Logan Paul, and making investments in music, boxing, and various endorsements.
Is KSI still active on YouTube?
Yes, KSI remains active on YouTube, where he continues to post a variety of content, including vlogs, music videos, and collaborations with other creators.
KSI’s journey from YouTube gamer to global superstar is a remarkable example of how digital content creators can diversify their careers across multiple industries. With a net worth of $35 million in 2024, KSI has successfully transitioned from YouTube to music, boxing, and business. His influence continues to grow, and with ventures like Prime Hydration thriving, KSI’s future looks brighter than ever. Whether through entertainment or entrepreneurship, KSI remains a dominant force in modern media.
